FACTION

Born in the Swiss Alps. It started as a small rebellion. They were outcasts — an eclectic bunch of passionate skiers prototyping new ideas in the epic Alpine playground of Verbier, Switzerland. Snowboarding had unleashed the wildness of surf and skate culture into the mountains, while their beloved Alpine skiing was dominated by big brands that had lost touch with their fans, caught up in racing to the bottom and high-volume production.

The Faction Collective is now an iconic leader in the freeskiing revolution that has taken skiing by storm. Freeskiing is no longer a small faction rebelling against classic Alpine racing, but the driving force in skiing that delivers performance with a sense of freedom, fun and adventure. Faction’s relentless development process delivers award-winning skis that are used by the world’s most demanding mountaineers; Freeride World Tour champions; Olympic and X Games gold medalists; and more than 100,000 fans. They give every member of their Collective the confidence that they are riding the most progressive, best-engineered skis on the mountain. Their innovations in lightweight-hybrid cores, rocker and recycled materials propelled our rise through the ranks of the ski manufacturing elite.

Today, they’re bolstering their efforts through investment in two key areas: state-of-the-art technology and extraordinary people.


Their greatest strength lies in the people who work tirelessly to design and deliver the best experience for our fans. They are led by visionaries who are motivated to change the face of skiing. Whether it’s our world-class engineers making new discoveries or our esteemed athletes reframing our perception of sport — or Candide Thovex bending reality — they aim to ignite the next generation of skiers.


Some see it as tribe mentality. They see each individual for their unique strengths, humbled by the knowledge that as a Collective they create more, ski better and have more fun doing it.


STOCKISTS

  • NSW
  • VIC
  • QLD
NSW

Alpine Beach

177 The Entrance Road

Erina NSW 2250

Ph: 02 4367 4944

www.alpinebeach.com.au

Alpine Sports

Nuggets Crossing Shopping Centre

Snowy River Avenue

Jindabyne NSW 2627

Ph: 02 6456 2900

www.alpinesports.com.au

Alpsport

1045 Victoria Road

West Ryde NSW 2114

Ph: 02 9858 5844

www.alpsport.com.au

Elevation 107

12 Old Northern Road

Baulkham Hills NSW 2153

Ph: 02 9639 1000

www.elevation107.com.au

Harro’s Snowsports

1650 Alpine Way

Crackenback NSW 2627

Ph: 02 6456 1462

www.harrosnowsports.com.au

Perisher Blue

Kosciuszko Road

Perisher NSW 2624

Ph: 02 6459 4480

www.perisher.com.au

Proski

19 National Park Street

Newcastle West NSW 2302

Ph: 02 4926 5177

www.proski.com.au

Rhythm Snowsports

8 Sharp Street

Cooma NSW 2630

Ph: 02 6452 2303

www.rhythmsnowsport.com.au

Sentinal Sports

Shop 1 – Town Centre

Jindabyne NSW 2627

Ph: 02 6420 0110

www.sentinal.com.au

STM

426 Oxford Street

Bondi Junction NSW 2022

Ph: 02 9386 0430

www.stmonline.com.au

Snowsport Thredbo

Mowamba Place

Thredbo NSW 2625

Ph: 02 6457 6393

www.snowsport.com

Steve’s Snow Store

Wollongong Central

12/200 Crown Street

Wollongong NSW 2500

Ph: 0481 152 897

www.stevessnowstore.com

Time 2 Ride

16 & 18 Town Centre

Jindabyne NSW 2627

Ph: 02 6456 1924

www.time2ride.com.au

VIC

Auski

9-11 Hardware Lane

Melbourne VIC 3000

Ph: 03 9670 1412

www.auski.com.au

Bright Chalet

113 Delaney Avenue

Bright VIC 3741

Ph: 03 5755 1833

www.brightchalet.com.au

Bumps

481 Glen Huntly Road

Elsternwick VIC 3185

Ph: 03 5755 1833

www.bumps.com.au

Falls Creek Sports

Village Bowl

Bogong High Plains Road

Falls Creek VIC 3699

Ph: 03 5758 1041

www.fallscreek.com.au

One Tree Sports

1 Great Alpine Road

Hotham Heights VIC 3741

Ph: 03 5759 4432

www.mthotham.com.au

Georges Ski Hire

4 Athletes Walk

Mount Buller VIC 3723

Ph: 03 5777 6088

www.georgesskihire.com.au

Happy Valley Hub – Snow Monkey Group

5023 Great Alpine Road

Ovens VIC 3738

Ph: 03 5751 1845

www.happyvalleyhub.com.au

Merrijig Motor Inn

1915 Mt Buller Road

Merrijig VIC 3723

Ph: 03 5777 5702

www.merrijigmotorinn.com.au

Ski Centre Mansfield (Discount Ski Hire)

131 High Street

Mansfield VIC 3722

Ph: 03 5775 2859

www.discountskihire.com.au

Ski Chute 4

11 High Street

Mansfield VIC 3722

Ph: 03 5775 1301

www.skichute4.com,au

Snowmonkey Mt Hotham

Jack Frost Building

Great Alpine Way

Mt Hotham VIC 3741

Ph: 03 5759 3663

www.snowmonkey.com.au

Snowmonkey Collingwood

432 Smith Street

Collingwood VIC 3066

Ph: 03 9417 0170

www.snowmonkey.com.au

Yogi’s Ski & Snowboard Hire

8 Falls Creek Road

Falls Creek VIC 3699

Ph: 03 5758 3377

www.yogisfalls.com.au

QLD

Snowcentral

7 Dallas Parade

Keperra QLD 4054

Ph: 07 3855 4000

www.snowcentral.com.au