FACTION

Our home is Verbier. Here, we were founded in 2006 from humble beginnings. In our early days, we set out to produce the finest freestyle skis in the world, to develop our products alongside the creative world in a way that no other ski brand ever can.

We started making products with the belief that they are more than the sum of their parts - that with the application of innovative design and manufacturing principles, we could make better tools for skiers who demand the best in performance, versatility & quality. Years on, our brand is a close-knit team that believes the closer we are to our products, the outdoors, and each other, the better our craft. With bases in Verbier, Denver, London, Annecy, and Honshu, we have since evolved to create a world-leading range of skis and mountain equipment for all major forms of alpine skiing.

While closely collaborating with athletes and industry mavens across the globe, we continually develop our approach, question every detail, and refine at every possible moment. Everything we do is for one reason - to make a ski more versatile whilst enhancing its performance. We believe that the best skis in the world deserve the best storytelling to frame the places that our athletes and our wider Collective ride them. We do this with world-class cinematic productions and on published stories that leap off paper and screens. The inseparable bond between our ski products, our athletes and the creative world is what sets us apart.

WEBSITE: https://factionskis.com